River Island Interiors proudly announces the successful completion of the Roewe Car Showroom
on Ittihad Road, Dubai, delivered for Al Fahim Motors.
Spanning 1,000 square meters, the project was completed in just 60 days — significantly ahead
of the original 90-day schedule. This achievement reflects the dedication of our project team, the
strength of our in-house execution capabilities, and the continued trust of our valued client.
The successful delivery of this showroom has opened the door to further automotive projects
across the UAE, reinforcing our growing presence in the sector.
Project Information
Location: Ittihad Road, Dubai
Project Area: 1,000 sqm
Project Type: Commercial – Automotive Showroom
Client: Al Fahim Motors
Status: Completed
Complete Turnkey Delivery
Our team provided a full turnkey interior solution, managing every stage from concept to completion:
• Concept development & space planning
• 3D visualization & technical drawings
• Civil works & complete interior fit-out
• Interior Fit-out with MEP Services
• In-house custom joinery & cabinetry manufacturing
• Bespoke furniture design & installation
• Lighting design & premium finishing works
With full control over design, joinery production, and site execution, we ensured precision, speed, and seamless coordination throughout the project lifecycle.
Striking First Impression
The entrance immediately establishes sophistication. Expansive glass panels invite natural light
to enhance the sleek vehicle displays, while polished marble flooring reflects subtle LED accents
that guide visitors through the space. The double-height ceiling amplifies the sense of scale and
grandeur.
Dynamic Lighting Strategy
Lighting was carefully engineered to elevate each vehicle. Recessed LED strips, backlit panels,
and statement fixtures create depth and dimension. Every car is positioned under focused
illumination to highlight its contours, delivering a refined and immersive showroom experience.
Premium Client Lounge & Consultation Zones
Comfort-driven seating areas provide an elegant setting for discussions. Neutral-toned sofas,
sculptural coffee tables, and interactive digital displays create a balance between luxury and
functionality.
Private consultation rooms feature custom wood paneling, soft ambient lighting, and integrated
storage solutions produced by our in-house joinery division — ensuring consistency in
craftsmanship and detailing.
Expanding Our Automotive Portfolio
Following the successful completion of this showroom, River Island Interiors continues to
strengthen its automotive presence:
• Ongoing showroom project in Abu Dhabi – Eastern Motors
• Active development in Al Ain – Al Fahim Motors
• New project commencing this week with Al Naboodah Group’s GWM showroom in
Fujairah
These projects further reinforce our position among the best car showroom interior design companies in Dubai and trusted automotive fit-out specialists in the UAE.
Driving Excellence in Car Showroom Interior Design
A well-designed automotive showroom goes beyond display — it creates a branded environment
that influences perception and enhances customer engagement. From layout planning and
material selection to lighting strategy and custom joinery production, every detail contributes to
the overall experience.
At River Island Interiors, we combine technical expertise, in-house manufacturing capabilities,
and turnkey execution to deliver high-performance commercial spaces across the UAE.
Here’s to many more milestones ahead.
Frequently Asked Questions
The 1,000 square meter project was completed in just 60 days — significantly ahead of the original 90-day schedule, reflecting River Island Interiors’ in-house execution capabilities.
The turnkey solution covered concept development, 3D visualization and technical drawings, civil works, complete interior fit-out with MEP services, in-house custom joinery, bespoke furniture design, and lighting and finishing works.
The showroom features expansive glass panels, polished marble flooring with LED accents, a double-height ceiling, and a dynamic lighting strategy using recessed LED strips and backlit panels to highlight each vehicle.
Yes. Beyond this project, River Island Interiors has ongoing showroom projects including Eastern Motors in Abu Dhabi, Al Fahim Motors in Al Ain, and a new GWM showroom with Al Naboodah Group in Fujairah, reinforcing their position among car showroom interior design specialists in the UAE.
An effective showroom creates a branded environment that shapes customer perception through layout planning, material selection, lighting strategy, and custom joinery — elements that influence engagement well beyond simply displaying cars.